FOR IMMEDIATE RELEASE
Press Contact: Jodi Lin Gresham
Hummingbird Sports™ Launches Girls' Lacrosse Headgear
First to Market Passing ASTM Women’s Standard
Girls’ Sports Brand Taking on Head Trauma Head-On
(September 20, 2016)- Holmdel, NJ: In preparation for the Spring 2017 Girls' Lacrosse season, Hummingbird Sports™ brings to market the first ever soft-sided Girls’ Lacrosse headgear to meet the stringent ASTM Women’s Lacrosse Headgear Standard WK36457. Overcoming what appeared to be an insurmountable hurdle, “The Hummingbird” comfortably passed the three required mechanical tests earlier this month. Engineered to better protect players’ heads during practices and games, this pioneering headgear, available for purchase now, is built integrating cutting-edge technology.
Girls’ Lacrosse is a leading cause of concussions in high school and college sports, with injuries mainly resulting from accidental stick or ball contact to the head. With increasing global attention on the effects of head trauma inflicted during sports play, this soft-side protective headgear is empowered with Windpact™ technology. Windpact™ uses an air-diffused impact system comprised of non-explosive airbags called Crash Clouds™ that combine energy absorption and dissipation to minimize impact on the skull. Employing Crash Cloud technology, “The Hummingbird” provides superior protection without sacrificing a player’s performance, comfort and style. Exclusively developed for girls, the new headgear comes in an array of colors, and features a patent-pending ponytail holder.
In 2015, recognizing the need for head protection, the Florida High School Athletic Association became the first state to set policy requiring that all participants in High School Girls’ Lacrosse wear soft headgear. At the time, a portion of the girls’; lacrosse community expressed concerns that use of the headgear would lead to the “gladiator-effect”; by which the sense of security bestowed by the equipment would lead to more aggressive play. The tide has since turned and the importance of head protection for the female athlete has come into focus. Until now, a headgear did not exist meeting the new ASTM Standard, which will be fully adopted by U.S. Lacrosse come January 1, 2017.
Hummingbird Sports™, an emerging brand focused specifically on delivering and devising gear for female athletes, was inspired by a group of parents intent on satisfying their daughters’; needs for safety, comfort and utility on the playing field. The company was founded in 2014 with a dream of developing effective protection for the 300,000+ female lacrosse players across the US; thereby addressing mounting apprehensions surrounding head injuries incurred while playing sports. Driven by the tagline Be Your Own Hero, they are hoping to lead by example.
“The typical model of sports companies is to take an existing men’s product and to “shrink it and pink it”; not giving the female athlete the attention she deserves. This will not do for the serious competitor, and may not be the safest choice,” explains founder, Rob Stolker. “We care about our Hummingbird Girls and want to provide for them all the confidence, comfort and tailored attention male athletes have enjoyed routinely.”
Retailing at $139, “The Hummingbird” is available for purchase in Black, Navy, Royal, White and Scarlet. It can be purchased at www.hummingbirdsports.com.